Three rural train Roundup: Farmigo by many media as "innovation platform for online sales of agricultural products." Its innovative Where? The key lies in the clever design patterns as well as logistics and warehousing sectors.
2013 with special emphasis on the central document information in the important role of agricultural transformation, which further provoked the wave of agriculture-related information. Many people believe, benefit from the national policy to encourage and support the development of information technology and modern agriculture increasingly strong market demand, the development of modern agriculture involving electricity supplier and networking applications will usher in a new round of development opportunities.
Thus, we see that this year agricultural products, fresh foods electricity suppliers more active than ever. I met many industry practitioners are salivating for this area. More experts believe that this is the Chinese art market is the largest e-commerce last piece of virgin land available for development. I do not entirely agree with this view, it can not be the last one, but the biggest one should be well-deserved.
Of course, the biggest piece also indicates that there are many problems and obstacles, or why has not the biggest piece of the largest electricity supplier. The most obvious obstacle is that mode as well as logistics, warehousing and distribution sectors.
Electric business model What is the value?
Mode mainly refers to the presence or absence of differentiation patterns. Do not produce electricity providers and electricity suppliers to do the same between competition and inherent in the Chinese farmers markets, supermarkets, markets, convenience stores and other existing channels to compete.
Chinese urban residents has always been to buy food, to buy food does not exist too hard, there are problems if a sufficient number of local residents, there will be a localized enterprise rooted into the line to solve this problem.
To a relatively difficult area to do, we have to have differentiated model and value, customers what to buy on your site, you want to say very clearly.
Difficulty: logistics and warehousing do not do?
Food, the biggest problem is an obstacle to agricultural logistics, warehousing triggered. Many agricultural products, especially fruits and vegetables, perishable, is not conducive to transportation and storage, logistics costs are relatively high. Therefore, we present a lot of agricultural products, fresh food, electricity providers are based on the local market, it is difficult to make nationwide. The reason is simple, logistics and warehousing costs are too high, simply can not afford to do.
Of course, before there are friends and I explored, they wanted to start a website is a platform, third-party logistics and warehousing outsourced to specialized companies. Site to build a platform, so that customers direct docking farmers, the farmers directly responsible to find third-party logistics transportation.
This sounds like the way to go around the difficulty, but will bring a fatal mishap. You just started to make platform, seemingly cost savings, but huge risk. Website has just started, it must do word of mouth, do experience, and experience accumulated user stage, allowing users to directly butt customer, how to monitor product quality? How unified packaging it? Unable to monitor the quality, Quejinshaoliang how to do, how to do product does not comply, if not to the initial quality control, a site may be excessive in the end. Can not be unified packaging, the site is not conducive to the initial construction of the brand, packaging uneven shapes, they will definitely problematic. Therefore, the start-up of agricultural power, logistics and warehousing sectors must be a difficulty.
Therefore, the model for warehousing and logistics, or give this bucket of cold water poured practitioners in the area. Who can see a big market, and favorable policies is obvious, but not everyone can do, there is still the key to innovative ideas and practices.
When it comes to this area of innovative ideas and practices, I'd appreciate an American enterprise, Farmigo. Name was particularly good, farm,, go, easy to remember.
Many of its domestic media have been reported, Farmigo by many media as "innovation platform for online sales of agricultural products." Its innovative Where? The key lies in the clever design patterns as well as logistics and warehousing sectors.
Mode: with both hands, farm hand, hand consumer, direct docking
For farmers, Farmigo is an online platform, a new sales channel, through which farmers can manage the production, marketing and distribution of its own agricultural products.
For consumers, Farmigo is an online marketplace, consumers can buy high-quality fresh produce directly from the farmer through its hands.
In the process in both hands, Farmigo innovation is the food community, will consumers' food community "for the unit and connect the small local farms. Login Farmigo a website, the first menu directory is to build their own business. The cause is the food community. Farmigo encourage you to study, work, entertainment, local life can create food community. In other words, "food community" needs to be living in or near the place of work. Food can be a community school, an office building, a residential area of some people.
As part of the community, you can create a career as a "leader" Go and Farmigo website, and tell them they want to set up a new willingness food community. Share your love, friends and neighbors to help more localized food to eat.
You need to invite at least 20 friends and neighbors to join the food community, the number of communities do not have food on the line. Published once every two weeks to ask you to collect the information needs of food, so you can use the spare time to earn extra money, 10% of the Community sales will be your reward, in addition to food discounts, spend a few hours a week to create your food community.
Farmigo site will go more in-depth understanding of your community, and tailor a web page for the community, on this page have been added to the local farmers Farmigo of information for people in the future of this community food online orders. Subsequently, Farmigo leader of this food will help communities initiate a campaign to recruit members. Thus, a lot of people from the same place you can stay at home to enjoy local fresh fruits and vegetables, eggs, meat, cheese, wine and coffee even more.
There are already 3,515 food communities on Farmigo, weekly average of four farm added. And Farmigo this model is a commitment to bring the value of fresh ingredients price will average 20% -30% cheaper than the supermarket, and will ensure delivery to the designated place within 48 hours. This relatively difficult to buy food for Americans still tempting.
Warehousing logistics: buy quantity, once a week, what need
Through the food community, Farmigo can be community-based control of orders, and then to the farm issue orders demand. This is actually a small unit buy mode.
With a food community members every week each in its own community Farmigo page "a la carte", a local farm is a food weekly from the same community single order summary, every week to each a community food distribution point, followed by the consumer to retrieve their own ordering food.
This approach solves the biggest electricity supplier food problem, the problem is the cost of logistics and warehousing costs. Once a week delivery and distribution costs several times a day is obviously not the slightest bit of difference.
Just think, if there is no such food community mode, any orders for a retail user must respond promptly, and if the distribution, logistics and warehousing costs would eat the company's cash flow and profits.
Community through food, the equivalent of collection orders a week delivery time required to retrieve their customers happy, farm satisfaction. Furthermore, in order to obtain more concessions communities, community members will become food sales to help promote and disseminate sites do.
In our lives, the old aunt who Chinese communities how to buy food, a market or supermarket cabbage farms cheap, we told each other, go hand in hand together to buy. I believe that Americans especially hard to buy food.
It is based on patterns of breakthrough innovations and challenges, Farmigo itself does not sell agricultural products, only play a role of intermediary platform. For the farmers concerned, Farmigo is a very good sales channels; For consumers, Farmigo is in addition to US farmers market, CSA-farm distribution eat fresh local food in new ways.
Through this platform, through the innovative food community, Farmigo to build a community-oriented food systems, consumers and farmers will work with a geographic area can be connected together, and everyone will be able to buy fresh, local, affordable, healthy and sustainable food, which not only bring value through innovative models, achieve maximum savings on distribution and logistics costs, which subtly enhance the attractiveness, breaking the difficulties. (Entrepreneur)
Farmigo: the introduction of small-scale home
Agricultural areas have been in circulation there is a contradiction: small individual farmers produced agricultural products, usually only in a limited area near its origin by virtue of the quality of sales, once the large-scale industrial agriculture products to compete, will suffer failure .
Though large-scale industrialization of agricultural products due to the large-scale production and quality in general, but the operator has the ability to use more aspects of marketing and distribution resources, so it can produce faster, lower prices to a wider distribution market.
FARMIGO the United States an innovative online agricultural marketing platform, through cooperation with more than 300 farms in 25 states, the introduction of agricultural farms in New York and Los Angeles, both direct-family models and to add four farms daily rate of average growth.
FARMIGO promises fresh ingredients price will average 20% -30% cheaper than the supermarket, and will ensure delivery to the designated place within 48 hours. Through the website, people can stay at home to enjoy fresh fruits and vegetables, meat, eggs, dairy products, etc. as well as coffee and wine.
Small farmers can publish their produce in FARMIGO above, consumers can join the "food communities" direct purchase ingredients. These "food communities" required by the lead contact with family and FARMIGO, they want to tell new willingness to set up food community. Then, FARMIGO be customized page that lists local farmers have joined the above information, for online orders. Subsequently, FARMIGO will lead the new food with family and community initiate a campaign to recruit members.
FARMIGO positioning in fact similar to the consumer cooperatives, the same food community people are living in or near the place of work. After joining a community food, you can eat every week from their own homes within 100-mile radius, within 48 hours of harvesting fresh food.
FARMIGO system is very easy to use, members of the community in its own weekly page up and down the list to determine the location and distribution of agricultural products, the required amount needed to pay online, you can wait for the farmer delivery. The local farm will be a week from the order summary with a food community, unified distribution. Peasants can view details of the transaction, such as bill tracking, delivery and other details. If problems arise, they can also communicate directly through the internet and consumers.
FARMIGO profit model is mainly charged 2% of the amount of each transaction as a service fee. Small farmers to work with every dollar of goods sold, you can earn 80 cents. According to the order to harvest and distribution of agricultural products, reducing the cost, but also reduces the retail outlets and middlemen charges. Once weekly distribution model, delivered by a third party is responsible for the logistics outsourcing, logistics chain can reduce the hassle and short board to a certain extent, the formation of a flexible and efficient system.
Industrialization of the food system today can not support local farmers. In many cases, food transport needs across the entire country, FARMIGO put local communities and small farmers are connected, overcome price fluctuations of agricultural products to a certain extent, to ensure the normal income farmers, but also because the industry chain integration, and cost benefits of online transactions, it is possible significantly reduce the retail price of goods, improving the welfare of the consumer. In New York, some companies are more directly through cooperation with FARMIGO to provide benefits to employees.
This business model focuses on the production and marketing of agricultural products at both ends of the supply chain. Agricultural markets itself in the vertical chain of network technology today has been broken, the output terminal (small farmers) and consumer end markets have become fragmented market. And FARMIGO is debris aggregators, the site itself does not sell agricultural products, only play the role of an intermediary, but by building trade interest agricultural stakeholders transaction structure, to meet customer demand, the balance of interests of all parties on the supply chain and grasp the spirit of collaboration , the integration of supply and demand fragmentation fragmentation become sustainable trading patterns.
For consumers, FARMIGO is an online marketplace, consumers can buy high-quality fresh produce directly from the farmer through its hands; for farmers, FARMIGO is an online platform, a new sales channel, through farmers it can manage the production, marketing and distribution of its own agricultural products.
